Most sales reps quit before they even have a chance to win.
50% of reps give up after just one touch. Meanwhile, 80% of deals require 5+ follow-ups to close.
See the problem?
Salespeople aren’t losing because their prospects aren’t interested. They’re losing because they’re quitting too soon.
And it gets worse.
Single-channel outreach (email-only, for example) has a 10% success rate.
But using multi-channel sequences (email + LinkedIn + phone)? Success jumps to 25%.
If you’re still running one-dimensional outreach, you’re losing deals before they even start.
So how do you fix it? With confident, multi-channel sequences that actually work.
Let’s break them down.
Confident Outreach:
The Framework for Winning Sequences
A successful, repeatable outreach process starts with clarity and ends with iteration.
Top-performing reps don’t wing it. They build outreach sequences with intention and precision by:
- Prioritizing the right accounts – Focus on prospects with the highest likelihood to convert.
- Targeting high-impact personas – The decision-makers, the influencers, and the budget owners.
- Crafting compelling, tailored messages – No generic templates. Every touch adds value.
- Designing multi-touch, multi-channel sequences – Because one email won’t cut it.
- Executing with consistency – Outreach is a process, not a one-and-done action.
This is confident outreach. The kind that doesn’t just check the activity box—it drives real pipeline and closes deals.
Let’s break down how to design outreach sequences that hit harder, convert faster, and scale effortlessly.
The Ultimate Outreach Blueprint: Why Multi-Channel is the Only Way to Win
If you’re still relying on email-only campaigns, you’re leaving serious revenue on the table.
According to InsideSales:
- Single-channel outreach (email-only) → 10% success rate.
- Two-channel sequences (email + LinkedIn or phone) → 23% success rate.
- Three or more channels (email + LinkedIn + phone + SMS, etc.)
→ 25%+ success rate.
That’s up to a 2.5x improvement in results—just by adding more channels.
Still not convinced? Think about how buyers consume information:
📧 Email is for work mode. They check it when they’re focused—but they also get hundreds of emails per day.
👥 LinkedIn is for quick, casual engagement. They scroll between meetings, check connection requests, and reply when it’s convenient.
📞 Voicemail & SMS get through the noise. A well-placed call or text at the right moment can cut through where emails fail.
The key? Momentum. A single email might never be seen. But a follow-up call, a LinkedIn touch, or a quick SMS puts your name on their radar—and keeps it there.
Every touchpoint matters—even if it’s a “no thanks.”
That’s why multi-channel isn’t optional—it’s the difference between getting ignored and getting a meeting.
5 Outreach Sequences That Work Like Magic
Here are high-impact sequences for different scenarios. Whether you’re chasing cold leads or following up with warm inbound inquiries, there’s something here for your team.
1. The Tesla
If you need a starter sequence to get warmed up, or you’re working in an old-school industry with less noise, this is a great place to begin. But it’s not where you finish, and it’s definitely not where you stay for long.
This is simple, scalable outreach. It won’t win any creativity points, but it keeps things moving while you focus on higher-value efforts.
It’s your outreach safety net—not flashy, but effective.
Making Automation Feel Personal—The Trick to Smarter Sequences
This one shift makes automation feel handcrafted.
- Title = role-specific pain points. A CFO in SaaS isn’t thinking about the same problems as a Head of Logistics in Manufacturing.
- Vertical = industry relevance. Show you understand their world—not just their company name.
Automation doesn’t have to feel robotic. The trick? Use “Title x Vertical” to make every message feel personal—without writing each one from scratch.
Most reps limit variable data to name, company, etc. But the real move is to layer in title-specific insights and industry pain points.
Instead of:
“Hey [First Name], I help companies like [Company] hit their growth goals.”
Try:
“Hey [First Name], I work with [Title]s in [Industry] who are dealing with [specific challenge]. Here’s what’s working for others in your space.”
Where This Sequence Works Best
- Large lead lists where automation helps you cover ground
- Early-stage prospects who need warming up
- Industries with low prospecting competition, where inboxes aren’t flooded
When to Skip It
- Commoditized industries where automation will get buried
- High-profile buyers (CIOs, enterprise execs) who expect human-first outreach
- Tier 1 & Tier 2 accounts that need a more personalized approach
- Urgent deals where a slow 20-day cadence won’t get results fast enough
Bottom Line:
This sequence is your launchpad if you need to get something running.
But real revenue growth?
That comes from sequences that go deeper and get smarter.
2. The Double Tap
If you’re selling into mid-market accounts or targeting LinkedIn-active decision-makers, this is your best bet for standing out. Instead of email-only outreach, which prospects ignore, the Double Tap blends email with LinkedIn engagement—doubling your chances of breaking through while keeping things efficient and scalable.
How This Sequence Works
- Two channels, six total touchpoints over 20 days
- Email does the heavy lifting, LinkedIn builds trust and familiarity
- Best for mid-market buyers in SaaS, marketing, and other LinkedIn-savvy industries
- Great balance of efficiency + personalization
Where the Double Tap Wins
- Mid-market accounts where buyers are active on LinkedIn
- SaaS, tech, and marketing industries where LinkedIn is a primary networking tool
- Buyers who research before responding—seeing your name repeatedly builds trust
When to Skip It
- Industries where LinkedIn isn’t widely used (e.g., blue-collar trades, manufacturing ops)
- Highly prospected buyers (CIOs, enterprise execs) who already get too many LinkedIn DMs
- Low-priority accounts where full automation (see Sequence #1) makes more sense
Bottom Line:
The Double Tap is all about visibility and persistence. Email gets seen. LinkedIn builds trust. Together, they convert.
3. The Human Touch
For high-priority prospects, the first impression can make or break your outreach.
The Human Touch blends manual effort with automation to create personalized, compelling sequences that stand out in a sea of generic emails. This sequence isn’t just about sending emails—it’s about showing your prospect, “I know you, I see you, and I understand your challenges.”
How this Sequence Works
- Two channels, six total touchpoints over 20 days
- Starts with a hyper-personalized email to grab attention, followed by automated follow-ups and LinkedIn engagement to keep the conversation alive
- Best for Tier 1 accounts or high-value prospects where the stakes are higher
Why the Human Touch Works
Personalization isn’t just about plugging in someone’s name or company. It’s about demonstrating that you’ve done your homework and understand their world.
Start strong by referencing something meaningful to the prospect: a recent post they made on LinkedIn, a specific pain point their role likely encounters, or even an insightful industry trend. The goal is to make them feel like the email was written just for them.
Once you’ve established a connection, let automation take over with thoughtful follow-ups, and use LinkedIn to deepen the familiarity. A profile view creates curiosity. A connection request builds rapport. Together, these elements show the prospect that you’re more than just another sales email—they make you a trusted partner.
Where the Human Touch Wins
- High-value accounts: Enterprise, niche markets, or Tier 1 prospects that require attention to detail
- ICP-aligned titles: Roles that align perfectly with your Ideal Client Profile, ensuring your message resonates
- LinkedIn-active industries: Think SaaS, tech, or professional services—where prospects are more likely to engage socially
When to Skip it
- Volume-focused campaigns: The Human Touch is not built for mass outreach—it’s all about quality, not quantity.
- Short sales cycles: If your deal requires urgency, the 20-day cadence might stretch too long.
- Highly prospected buyers: Decision-makers inundated with LinkedIn DMs may need a multi-channel or phone-first approach.
How to Make the Human Touch Personal Without Wasting Time
Here’s where most reps trip up: they assume personalization means spending 30 minutes researching every prospect. Not true.
Focus on relevance over fluff. Mention a recent LinkedIn post, a shared connection, or an industry challenge. Avoid using stale, generic news like recent funding—everyone does that.
Tie it to your value. Don’t pitch your product outright. Instead, make it about solving their problem. For example:
Subject line: “[First Name], your thoughts on X?”
Opener: “Saw your post on [topic]—curious how you’re tackling [specific challenge] at [company].”
Leverage LinkedIn strategically. Connection requests are not about pitching; they’re about getting on their radar. Follow up with thoughtful comments or an InMail that adds value.
Bottom Line:
The Human Touch isn’t about volume; it’s about quality. It’s for the deals you can’t afford to lose and the accounts that matter most. Personalize where it counts, automate where you can, and let LinkedIn help you build trust.
Start strong. Stay relevant. Close confidently.
4. The Precision Engine- Email, LinkedIn, Phone
Best for complex deals, enterprise accounts, or hard-to-reach decision-makers, this sequence leaves no stone unturned. By combining manual emails, LinkedIn engagement, and direct calls, the Precision Engine cuts through the noise with purpose and clarity.
How this Sequence Works
- Multi-channel: email, LinkedIn, and phone for 16 touches over 24 days
- Balances manual effort with automation for maximum efficiency
- Perfect for enterprise deals and high-value opportunities
Why the Precision Engine Works
Complex deals require more than just email—your outreach needs to feel human and intentional.
- Email delivers the message: The core of your value proposition, directly to their inbox.
- LinkedIn builds familiarity: Connection requests, InMails, and profile views create a sense of presence and credibility.
- Phone adds urgency: A well-timed call or voicemail breaks through digital fatigue.
This multi-channel approach creates consistent, relevant touchpoints, reinforcing your name and message while demonstrating genuine interest.
Where the Precision Engine Wins
- Complex enterprise accounts that need a thoughtful, high-effort approach
- Buyers in industries where decisions are made collaboratively and require trust
- Hard-to-reach decision-makers who need multiple touchpoints to respond
When to Skip it
- Low-priority accounts where resources are better allocated elsewhere
- Time-sensitive deals that need faster results—this sequence is built for persistence, not speed
Bottom Line:
The Precision Engine is built for deliberate, high-value outreach. When you need every channel working in sync, this sequence ensures you stand out, build trust, and close the deal.
5. The Agoge Sequence
For when you need outreach that’s bold, persistent, and hyper-personalized. Named after the Spartan training system, The Agoge Sequence is rigorous but effective, combining creative, human-first touches with relentless follow-up to win over even the most elusive prospects.
This sequence is from Sam Nelson, who led the BD team at Outreach.io. You can dive into more specifics here.
How this Sequence Works
- Multi-channel: email, phone, and LinkedIn
- 7 total touchpoints over 20 days
- Starts with a killer personalized email, followed by varied and persistent follow-ups
Why the Agoge Sequence Works
The Agoge Sequence thrives on personalization and persistence. The first email sets the tone with tailored insights that prove you’ve done your homework, while follow-ups show you’re committed without being overbearing.
- Email opens the door: Hyper-personalized and specific, it grabs attention.
- Phone calls add urgency: Voicemails reference prior touchpoints, creating a cohesive narrative.
- LinkedIn builds credibility: InMails and profile views keep you on their radar.
This isn’t just about spamming prospects—it’s about showing you understand their pain points and are willing to go the distance to help.
Where the Agoge Sequence Wins
- High-priority accounts that demand tailored outreach
- Complex deals where persistence signals value and expertise
- Buyers who need multiple touchpoints to respond
When to Skip it
- Low-value accounts where the time investment isn’t justified
- Short sales cycles where speed matters more than depth
Bottom Line:
The Agoge Sequence isn’t for the faint of heart—it’s a system for reps willing to go the extra mile. If you’re ready to show prospects you understand their challenges and won’t quit until you’ve earned their attention, this is the sequence for you.
Final Word: Stop Guessing.
Start Closing.
Outreach isn’t dead. Single-channel touch outreach is dead. They’re already behind if your team isn’t layering email, LinkedIn, and calls into their sequences.
Across all sequences:
- Personalize early – No “Hope this finds you well.” Reference a specific pain point, goal, or LinkedIn post.
- Mix up your touchpoints – Don’t just copy-paste the same message across channels. Add value in every touch.
- Be patiently persistent – Most deals are won between the 8th and 12th touch. If you stop before that, you’ve already lost.
Pick 1-2 sequences to start. Discuss and implement. Start executing today.
