If we’ve learned one thing over the years, it’s that intentionality matters. Strong beliefs, hardened over dozens of years of experience, underpin everything we advise, coach, and execute here at JumpSeat.
Momentum is the unmistakable energy on a winning team. It gives everyone the confidence to push themselves to greater success. It’s born from high-performing individuals engaging in repeatable behaviors that generate consistent results. Momentum feeds on itself and propels everyone in its orbit to even greater heights. For revenue leaders, this is your number-one priority: to create momentum.
Strong processes are the underlying foundation of any great demand team. When you can consistently, predictably, and repeatedly execute, you can confidently hire, experiment, and scale your efforts.
Creativity is the “X factor” that changes the game altogether. A brilliant insight or big idea doesn’t just make a linear impact—it makes an exponential one. For some reasons unknown to us, creativity isn’t as celebrated in B2B as it is in B2C. But make no mistake about it; creativity is the X factor that separates good from great.
Business to business is the greatest misnomer of our industry. People buy from people; they always have and always will. When you do your homework, are thoughtful and intentional with others’ time and attention, and approach all relationships with a spirit of generosity, anything is possible.
Resistance hardens resolve and makes both people and processes better. The turbulence in the journey pinpoints the constraint and hones in on the elements that aren’t working. When you develop a habit of leaning into the turbulence, you quickly level up yourself and everyone around you.
There are no silver bullets—no shortcuts and no end-all, be-all hacks. The best sales representatives show up every day. The best marketers show up every day. Practicing the right things still makes perfect, and rigor is the only thing that drives consistent results.
The world is only getting more complex and more complicated. Boiling concepts down to their least common denominators and engaging in interactive trainings help everyone grasp and apply concepts quickly.
The secret to success in both investing and in sales and marketing is the power of compounding efforts. The more you coordinate, orchestrate, and enable a diverse set of marketing tactics, content types, and channels to build upon one another, the more successful a campaign will be in the short run—and your brand in the long run.
We’re hardwired to notice the negative and remain vigilant about what can go wrong, but it’s important to be equally mindful of what’s going right. Celebrating wins builds confidence and bonds and is the most important fuel for arduous journeys.
There is too much opportunity and too big of challenges in this world to set timid and uninspiring goals. Fortune favors the bold, and to paraphrase Daniel Burnham, make no small plans, for they have no magic to stir our blood.