LinkedIn

☰

LOOK AT THE SIGNALS

THE BEST REVENUE TEAMS
DON'T CHASE DEALS.
THEY'VE ALREADY
MOVED ON THEM.

266

The average number of touches to close a single B2B deal.

*Source: HockeyStack Labs

2,878

Total Number of impressions it takes to close a deal.

Far too many land on the wrong company, at the wrong moment, with the wrong message. That's not a volume problem. It's a targeting problem. It's a storytelling problem. And more outreach won't solve it.

We didn't lose the buyer. We trained them to ignore us.

Somewhere along the way, the industry made three bad bets.

Volume was a strategy.
Machines could do the thinking.
A first name and a random fact counted as personalization.
MAIL
Quick question, Dan.
8 more notifications

Signal Intelligence is a defined system, designed by GTM Strategists and Engineers and powered by specialized agentic agents, that identifies, prioritizes, and activates the signals most relevant to your revenue motion, giving your team a shared, evidence-based view of who to target, when to engage, and exactly what to say.

Most GTM teams are data-rich and signal-poor, tracking the same 10-20 obvious signals as everyone else.

Signal Intelligence looks for more meaningful signals to inform your strategy:

Second-gen owner takes over, ready to make their own name.

Cash-rich, growth-flat, searching for leverage.

No login button = no portal revenue leaking out the back door.

Explore The Signal Series.

Three on-demand webinars on how modern GTM teams move from data-rich to signal-centric, and turn signals into sharper stories, smarter decisions, and faster market response.

LET'S GO

What changes when signals drive the motion.

60-80%

Reduction in wasted outreach when teams run a strong signal program.

1-4%

Revenue lift for companies that prioritize signal-qualified accounts over static target lists.

01.
Better
Targeting
Prioritized account lists built on fit and propensity to buy. Not gut feel.
02.
Stronger
Conversations
Messaging rooted in what's actually happening at the account. Outreach that earns a response because it was never generic to begin with.
03.
Faster
Velocity
When your message is relevant, value lands before the first call ends. Stronger resonance shortens cycles.

Start lean. Build conviction. Scale what works.

Signal Intelligence is designed to earn its place. Start with the foundation, build as the program proves itself.

Signal Pilot

For teams ready to build a signal foundation and prove the model before scaling. We do the heavy lifting - you validate the results.

→ Signal taxonomy built for your ICP and verticals
→ Prioritized account list - fit, intent, and timing scored
→ Full tech stack audit + gap analysis
6 weeks

Signal Management

For teams that have the foundation and want an always-on signal engine running continuously feeding the revenue team every week.

→ Weekly prioritized signal report delivered to the team
→ Continuous account scoring - fit, intent, change events
→ Signal-triggered messaging updated in real time
→ Rep-level signal briefings before key outreach windows
→ Quarterly signal strategy and ICP recalibration
→ Full integration with your CRM and outreach stack
MINIMUM 3-MONTH COMMITMENT RECOMMENDED

Signal Campaign

Most campaigns work twice as hard for half the results because they’re built on assumptions, not intelligence. We build account-based campaigns around real buying signals - so every dollar targets the right company, at the right moment, with a message they can’t ignore.

→ Target companies in motion, not names on a list
→ Category Disruption to make competitors feel old
→ Build messages earned by signal
→ Integrated Campaign with strategy in every touchpoint
→ Go live, compound touches, break through
→ Build for pipeline and target 10x ROI in 12–16 months.
12 weeks